Experience

Senior Product Designer
Coursera
Leading Degree Conversion design including the redesign of the Degree Description Pages and the integration of stackability into Degree and Course Description Pages. Supported research in creation of the Degree Conversion persona to help drive an increase in application and expression of interest in our degree programs. Created content guidelines for Coursera degree implementation team to help create seamless pages that fit within new product guidelines. Work collaboratively with other degree designers to bring their areas of the funnel in line with the new standard. 

Senior Product Designer
Slice
Leading iOS and Android app redesign to increase new user acquisition. Leading research and design of the new Slice Rewards loyalty program to increase customer retention rate. Leading post-order UX improvement to improve users order tracking experience. Worked collaboratively with other designers to overhaul the Slice Home and onboarding experience. Working with CPO and VP of Product and outside agency for product vision.

Senior Product Designer
Koala
Leading the design of a digital food ordering ecosystem  that includes web ordering, native iOS app, and in-store kiosks. Clients include Shake Shack, Wingstop, Chase Arena, and Pollo Tropical. Designed a content management system that allows for brand level customization, based on brand guidelines and needs. Leading design research to help Koala compete in emerging verticals in the food ordering industry and keep up with industry trends. Working with leadership team at Koala to develop product vision and project planning around big picture goals.

innRoad
Managed an international team of designers to implement new workflows and add features to the existing innCenter PMS software. Conducted user and market research to ensure optimal usability for our software and a complete brand overhaul of the design system. Worked with sales, customer support, implementation, and product team to develop company personas to create a stronger brand identity. Created brand style guideline that was applied all new and existing designs. Put together upmarket differentiator proposals to help innRoad target larger, full-service properties.

UX DESIGNER
Mediaocean
Created and shipped designs of Mediaocean’s various desktop ad tech and accounting software for both domestic and international agencies and partners.  Collaborated with a multinational team of product managers and developers to generate new features, created workflows and roadmaps, and enhanced existing UI based off of client and market needs. 

UX DESIGNER (CONTRACT)
Practising Law Institute
Led the full mobile app re-design, collaborating with a cross-functional team of product owners, developers and project managers to establish UX process within the organization.

UX DESIGNER (CONTRACT)
VHX
Contract UX Designer at VHX to overhaul back-end video analytics dashboard used by content sellers. Led team in research including user interviews, A/B testing, and market analysis, as well as the final re-design proposal. Presented findings and design proposal to VHX stakeholders.

MEDIA STRATEGIST
Initiative
In a client facing role, worked with various teams to design marketing solutions for pharmaceutical brands. Built dynamic plan options through competitive and market research trend reports that aligned with client objectives and proactively sought out new media opportunities and platforms to showcase product to our demographic.

UX Toolkit

Sketch
Adobe CC
Axure RP
InVision
Omnigraffle

JIRA
UI design
User research
User interviews
Usability testing

Comp. analysis
Data visualization
Prototyping
Wireframing
Info architecture